Documentation Makes Your Products More SuccessfulA good product is more than a working application. When your customers open the box, the first thing they see is the User Guide, which can color their whole perception. Good documentation makes customers more confident of a good product. Professional documenters (such as Manual Labour) understand how to create User Guides and other documentation that lead to confident customers. These customers use and recommend products more, resulting in higher sales. They also call customer support hotlines less, resulting in lower costs. Manuals Sell Products"Instead of hiding
our manuals, we ended up using the documentation as part of our sales
process." Well-designed documentation is a powerful competitive advantage. Your customers choose products that enable them to accomplish tasks quickly and easily. Clear and concise documentation empowers customers, providing them the freedom to fully explore your product’s potential. Many companies view documentation as a necessary evil—a last minute effort to give customers some sort of reference. Unfortunately, these efforts only serve to confuse users, forcing them to seek other, more costly alternatives, such as calling technical support or product hotlines. "We are working on
our 4th set of manuals. From the start, our clients have been happy.
My users are pleased, which means they pay their bills!" A good manual reduces users’ reliance on expensive resources, which reduces your overall cost to support the product. A well thought-out manual saves your company money and places your product in the most favorable light possible. A good document helps to sell your product. Manuals Cut Support Costs and Improve Customer ServiceTypically, customers will give your product three chances to answer their questions:
If the answer isn’t in any of these places, they’ll pick up the phone and call you. "[The
manual] has greatly reduced the number of of support phone calls. [Users]
can answer many of their own questions now." Studies show that poor or absent documentation leads to higher technical support costs—costs you can’t afford in today’s competitive market. The average software technical support call costs $19.50. If enough customers have to call, you'll have long wait times, high support costs, and aggravated customers—no matter how important you say their call is to you. "We
did a big project that took 2 years and was constantly changing.
[Manual Labour] wrote our manual starting from scratch using engineering
documents. They saved us time and money and relived us of the burden." Manual Labour can help you reduce your support costs, and greatly improve the level of customer satisfaction. Because we have documented many products for customers in a variety of industries, we are familiar with the kinds of questions customers ask—and where to put the answers to those questions so they can be found easily, before the customer calls. Efficient, cost effective customer service is imperative to the growth of your company. Good documentation (preventative customer service) is a competitive edge. Manual Labour provides high quality paper and online documentation that will set you apart from your competition. Have Your Development Team Do What They Do Best!"We
needed someone to step-in and do what we would have done, if we would
have had the time and resources to do it. And Manual Labour did
that for us." "We
thought we'd save money and do the manuals ourselves but there's more
to it than meets the eye. We realized that we didn't have the time to
do it right. Manual Labour did that for us." Your Development Team is highly skilled at creating software that solves problems for your customers. Their technical abilities make them successful at drafting effective code or resolving technical hurdles. However, this penchant for technical detail often results in documentation that provides too much information, thereby confusing the reader. Manual Labour can create user documentation that is both technical and user friendly. That is what we do best. And that will leave your Development Team to focus on what they do best—product development! Why Manual Labour?"We
were doing our own manuals in-house, until we purchased another company
who was using Manual Labour. We were really impressed with their
work. Now they do all our documents for us." Our clients receive the best documentation for their money. We combine attractive graphics and intelligent layout with concise copy to create a document that enhances the overall value of your product to your customers. "We
were writing our manuals in-house, but it was too time consuming and costly
so we decided to outsource them. Manual Labour was very effective. They
didn't know anything about our industry, but were able to produce documents
with very little help from us. We understand user needs and how to address them. Our goal is documentation that enhances your customer’s enjoyment of your product, creating a fully satisfied customer—one that will come back for more. We’ve worked with some of the largest and smallest companies in the world, and many in between. Let us help you provide your customers with a better-documented product. Contact Manual Labour about filling your documentation needs, because we wrote the book - on great technical documentation. |
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