Symposia•Psst! Wanna Buy Some Doc?•Resources

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The following books are useful and relevant to this presentation.

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream CustomersInside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge

 

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Hardball for Women : Winning at the Game of Business

 

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Corporate Instinct: Building a Knowing Enterprise for the 21st Century

 

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First, Break All the Rules : What the World's Greatest Managers Do Differently

The Knowledge Evolution : Expanding Organizational Intelligence

 

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