Symposia•Psst! Wanna Buy Some Doc?Until we are able and willing to explain that document development fulfills a crucial business need and explain that need in terms they already understand, we will continue to struggle with our place in our companies and with our clients. While we believe firmly in the inherent importance of what we do, our clients and managers don't seem to have as clear a vision. Often, because we know at a gut level how what we do matters, we fall back on "You should have good documentation, well, because you just should!" Unfortunately, this is not a compelling reason to buy. We need to spend more time explaining how what we do affects the bottom line (in terms of both costs and benefits - the return on investment) and making sure our processes don't conflict or interfere with mission-critical business deadlines and processes. This half-day seminar (also available as a 90-minute conference/meeting session) discusses how you can increase your client base if you're a contractor and increase your credibility if you're a staffer. You will learn how to identify your audience(s), define your product, specify what's being "sold", target appropriate and effective "sales" methods, and practice what you've learned with each other. Hands-on exercises ensure you'll be able to apply what you've learned. The session discusses proven marketing techniques developed by experts in the field. If you are interested in this session, e-mail Bonni for more information. |
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